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Old 09-10-2012, 06:41 PM
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Master Devwi Master Devwi is offline
Join Date: Jan 2011
Location: Elk Grove, CA
Posts: 175
Default Yes, you can opt-out of Kindle Fire ads

The new Kindle Fire tablets are pretty exciting, but one aspect of Amazon’s announcement last week concerned some people: Could you really not opt-out of the ads which will now be shown on all Kindle Fire tablets? Thankfully, an Amazon spokesperson reached out to Gizmodo to clear up the confusion and confirm that yes, you will be able to opt-out of ads on the Kindle Fire for a $15 fee.

"I wanted to let you know that with Kindle Fire HD there will be a special offers opt-out option for $15. We know from our Kindle reader line that customers love our special offers and very few people choose to opt out. We're happy to offer customers the choice."

Amazon has made a habit of subsidizing its Kindle e-readers with mostly unobtrusive ads on the lock screen which can be disabled for a one-time fee. The original Kindle Fire, however, did not have this option – it simply showed imagery hand-picked by Amazon – so this change has upset some people.

Is the ability to disable Amazon’s “special offers” important to you, or do you not mind seeing the promotions? Based on the responses to this thread, I'd have to guess that the answer is a resounding yes.

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