There is a rumor floating around that the Zune services will be reorganized into different branches.
The rumor is based on a tweet which said
" @manan @clubdirthill Wee little rumor seeping out now: Zune next to be split into Xbox mobile, Xbox Live & Windows Live Zune on the 24th.
And the Zune backend platform will become a “Nokia services on Azure” offering, with content from Netflix, Last.fm & Hulu among others.
Zune Pass will slowly be merged with Xbox Live Gold, adding more 3rd-party content to the subscription (like ESPN).
@manan @clubdirthill There are many fundamental changes coming there, but no details on that until the Microsoft Next Conference this year."