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Old 02-15-2010, 04:48 PM
Blackwheel Blackwheel is offline
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Join Date: Sep 2009
Posts: 77
Default Windows Phone 7 will kill the Zune HD


Today Microsoft revealed Windows Phone 7, a completely rethought mobile OS for a new generation of users who demand an aesthetically pleasing, organized environment for work and play.

"Every 7 Series phone will be a Zune." -Joe Belfiore
(corporate vice president and director of Windows Phone Program Management)

One of the points Microsoft has made clear is that this new OS goes beyond simple Zune integration and instead, essentially drops the whole Zune experience into a compact application within the OS itself.

So my question is, where does that leave the Zune HD's hardware and OS? Windows Phone 7 allows for an open environment while still delivering that full signature Zune experience, an ideal setup.

It's easy to compare the Zune HD and Windows Phone 7 relationship to that of the Ipod Touch and the Iphone, but this is a very different situation.

The Iphone minus the phone equals the Ipod Touch.
Windows Phone 7 minus the phone does not equal the Zune HD.

There are many interesting and useful features that were demonstrated in today's conference that are not present in the Zune HD's OS.

Furthermore, this Windows Phone OS has been designed for a controlled range of innovative hardware. So would it not make more sense for an open device running Windows Phone 7 minus the phone to take the Zune HD's place?
For example, there are currently a few media players out there that are running Google's full Android OS.

Windows Phone 7 could signify both an end for Zune hardware and a new role for the Zune brand as a software component for the entertainment side of Microsoft's services. Microsoft excels through their software by allowing other vendors to produce new and interesting form factors. The company should extend this business plan towards the media player market.

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