Well, whatever the reason may be, one fact remains above and beyond all: the X-Series Walkman simply costs more to own in Australia than most markets. According to several Australian websites, it appears that Sony is suggesting “the recommended retail price of the new NWZ-X1060F (32GB) Walkman is $799AU. The equivalent US model is currently on sale at Sony’s official online store for US$399. Based on current exchange rates, the American SonyStyle price equals AU$515.” This is a considerable upcharge for reasons that Sony Insider thinks is downright insulting to the Australian consumer. How can the touchscreen Walkman gain traction in the land down under with such pricing? However, this seems to be nothing new - historically, electronics have been more expensive in Australia
compared to just about every other country in the world. Its truly pathetic.