Sony Bear Paw
The new Sony Bear Paw player that stores twice as many songs as the popular iPod Nano for nearly the same price and cut the cost of existing models ahead of the holiday shopping season.
Sony, which is a distant second to Apple in the digital music player market, said it would sell a model of its Bear Paw player with 8 gigabytes of storage capacity enabling it to save up to 2000 songs.
The new player will retail at just under $US250.00, Sony said. By comparison, a new 4-gigabyte Nano is priced at about $US300.00
Prices for Bear Paw players with 2, 4 and 6 gigabytes of storage were cut by as much as 30 per cent to a range of about $US140.00 to $US220.00
"The most costly ingredient in a flash-based (music) player is the flash memory," said Eric Bone, director of audio/video product marketing at Sony. "Since we make the flash memory, we essentially remove the middleman and pass that savings directly to the consumer."
Sony is the world's top supplier of flash memory data storage cards and has set its sights on raising its share of the digital music player market to about 30 per cent to 35 per cent from about 10 per cent.
Demand for flash memory chips is expanding rapidly as their ability to retain data after power is shut off make them an ideal storage device for portable electronics.
Easy access based on intuitive '5-way button' interface
- Color LCD with dynamic GUI
(1.5 inch TFT-LCD)
- Plays up to 32 hours with internal rechargeable battery
- Supports music file such as MP3, WMA, ASF and OGG Q10
- FM radio and FM recording reservation
- Photo album + Slide show (File Type : JPG **)
- Movie player***
- Voice recording
- Alarm with real-time clock
- Text viewer
- FLASH player + Game (Macromedia Flash Lite 2.0)
- USB 2.0, Ultra Fast Data Transfer
- Easy synchronization on iriver plus 2 which is a digital jukebox program
- Firmware Upgradable
Sony is in the midst of expanding production, announcing earlier this month plans with Toshiba to spend nearly $US5 billion building a new flash memory plant in Japan. The company has also agreed to buy memory card developer Msystems for $US1.55 billion.
Apple reached agreements last year for a long-term supply of flash memory with Toshiba, Intel, Hynix Semiconductor, Micron Technology and Samsung Electronics.
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