Originally Posted by no9
The Zii Egg when actually sold will be sold by companies other than Creative. It could be sold to a brick and mortar as their in store brand or to a fast food chain to be given away in kids meals. These devices won't actually be made by Creative, they will just provide the platform for other companies to pick and choose how the implement the feature set.
This is whole point of the Zii, make some cool open source hardware and give consumers choice of OS- let builders package, compile, and market their own versions of the Zii. How is this a bad thing? Not too different than the PC hardware market. Buy an motherboard and put whatever the hell OS you want on it. I think its a fresh approach to the PMP market and looking forward to how this thing is going to pan out.