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lebellium 04-28-2011 10:12 AM

YEPP is dead

Don't worry, Samsung has not abandoned the MP3 division (yet) :rolleyes:
But Samsung has abandonned the name "YEPP" since February.
Concretely that doesn't change anything except that on new Samsung DAPs sold in Korea it will not be written "YEPP" anymore but only "Samsung" like on the units sold worldwide. That's already the case on the new Galaxy Player series.

But symbolically that changes more things. Indeed, "YEPP" was the Umbrella Brand for Samsung mp3 players since the very beginning in 1999. It's an acronym for 'young, energetic, passionate, personal".

The first years, Samsung DAPs were branded "YEPP" worldwide but since 2005 units sold outside Korea are branded "Samsung" only. The sub-brand YEPP remained famous outside Korea, though.
In Korea Samsung used the name "YEPP" everywhere, even the lyrics of the quite recent Samsung M1's commercial song "magic drag" contain the word YEPP:

Hey DJ, bring the beat
Turn it up louder
Hey DJ, give it 2 me now
Ooh, I like, I like it
Yepp, baby, baby yepp!
Baby, baby girl / Hey, shawty
(Don’t think, just drag it)
Yepp, baby, baby Yepp!
Baby, baby girl / Show me now
(Drag it, Just drag it)
(read the full lyrics here )

So why has Samsung decided to kill the YEPP sub-brand after 12 years?!
I don't know the reason but at least that shows the MP3 division is less and less important to them. First, they merged the mobile phone and MP3 divisions 2 years ago and now they kill YEPP. That doesn't sound good to me for the future...

deadohiosky 04-28-2011 11:26 AM

That's just horrible.:(

I mean... the music... it's just... HORRIBLE!


lebellium 04-28-2011 11:40 AM

For me it's just as horrible as almost any song broadcasted on FM radio, no more, no less :rolleyes:

Satellite_6 04-28-2011 11:42 AM

yup. :p

lestatar 04-28-2011 12:09 PM

@deadohiosky: u bum. Yours was the funniest post I have read in a couple of weeks. :D

@lebellium: Thanks for the YEPP acronym clarification. While thematically I am sad to hear of the death of the YEPP initiative, I gotta say I have heard of better acronyms.

lebellium 04-28-2011 12:17 PM


Originally Posted by lestatar (Post 551415)
I gotta say I have heard of better acronyms

Don't you feel the spirit of YEPP in the video clip? He's young, energetic and passionate (he loves the M1 and the girl). This acronym is so perfectly chosen :rolleyes:

nodirectionhome 04-28-2011 12:55 PM

If he truly loved the girl, he would get a better player than the M1 ;)

lebellium 04-28-2011 01:53 PM

You mean a TicToc? :rolleyes:

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