Creative Teams Up With Hasbro's Playskool For DRMed Baby Toys
Hasbro and Creative have joined to create a line of digital audio players for the Playskool line of toys for tots. Plans are to integrate digital music into various Playskool toys starting with some sort of tune playing mobile. The product is aimed at Generation X and Y’ers that will be able to customize the music played by downloading songs from the internet. Hasbro has looked to Creative to find a way to protect content and legally download rhymes and lullabies.
Just an observation, Gen X & Y are also Generation Napster. I’m sure it won’t be too long before we see Three Blind Mice, Old MacDonald, Mary Had a Little Lamb, and various soothing lullabies flooding P2P networks. I can see the Digg headlines now: “RIAA Sues 18 Month Old Infant”.
The new line will drop September 1st. I have my fingers crossed for the Creative Zen Walker.
[Adweek]
Comments
Maegan on August 6, 2007 4:49 PM
THAT WOULD ROCK!!! I am waiting on this!
Angie on September 30, 2007 9:40 PM
My daughter just received this for her first birthday and I think it's pretty cool. I haven't used it much, but the best thing I've noticed so far is that it has a speaker built in. So yes, it's an MP3 player that doesn't have to be hooked up to speakers or headphones. So it could also be a portable stereo, that is kid friendly. And the fact that it's battery-operated has it's pros and cons. Of course, we'll have to replace batteries, but it's really nice to just be able to grab it and go, and not having to worry about trying to find a plug-in, or worry about just one more thiing plugged in to her room that she can mess with. Overall, I think it's a great idea. I like it so far, but like I said, we just got it yesterday.