Research Says iPod Users May Be Zune Switchers
Researchers say that 58% of current iPod users who are planning on purchasing a new MP3 player say that they will consider the Zune as their next player. The interesting part of this pointed out by one of the analysts is that iPod users don’t show the same brand loyalty as Mac users. The survey showed that only 15% of iPod users would not be likely to choose a different brand.
The study was conducted last in October of 2006 before the actual availability of Zune. Not to mention very little mass Zune marketing has taken place. Survey participants were only shown a photo and description of the Zune when asked the questions.
Comments
Rockin_amigo14 on November 1, 2006 9:10 PM
Mac owners and iPod owners are different cause many iPod owners are based off of a PC. I've seen a bit of advertisement, including flashing banners on websites, and some posters in the local mall.
I hope we won't have to build an anythingbutzune website too.
Big Ed on November 1, 2006 9:31 PM
Ah, there's nothing like the sweet smell of doubt emanating from Microsoft.
Peter Kirn on November 9, 2006 7:26 PM
Well, unlike platforms, you don't have to buy all new licenses of your software when you switch players.
Oh, wait. If you've been shopping at the iTunes Music Store, yes you do. (Maybe the surveyed folks haven't considered that.)
Anyway, while I like Zune, *considering* migrating and actually doing it are two different things. And MS doesn't seem to have much of a play for the average consumer on Zune.
mitchPUNKER on November 13, 2006 7:47 PM
hmm it looks nice, once again better than the ipod, maybe better than the zvm, but id have to play with it for a while to decide. the design is nice, not 2 sure on the play/back buttons, might be too small? other than that i like the screen size and the tilt change thing; if it runs well and has good picture and video quality id say it will be quite good.