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Gruvi TrustedFlash - Successor to the CD?

rolling-stones-gruvi-trustedflash.jpg

SanDisk has introduced a new media format called Gruvi. Gruvi is simply protected content called “TrustedFlash” on a MicroSD card. SanDisk is hoping that the Gruvi card will one day replace the CD.

So far only the Rolling Stones have signed on to this format releasing their album “A Bigger Band” on a Gruvi MicroSD card. Best Buy has these for sale at $30 a pop. At that price that would be a big “no thanks” unless you are a 50 year old Stone lovin’ groupie . Prices will eventually come down as memory prices drop.

[SanDisk]

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Comments

Michael on March 25, 2006 10:04 PM

I thought about this about a year or so ago with regular SD cards, but It'd have to be something that every record label and music store agrees to and that's close to impossible.


I specifically would like it if every music store had a digital collection of their music, and you could bring in your SD cards, or buy one there and have it filled with what you want. It could start out as just a small section of regular music stores.

perfectionistTN on March 26, 2006 2:01 PM

Isn't this kind of old?

Press Release from September 27, 2005:
http://sandisk.com/Corporate/PressRoom/PressReleases/PressRelease.aspx?ID=1751

Alex M on March 30, 2006 7:54 PM

I saw this at Circuit City around XMas time
It was 30$ for the Rolling Stones one
unfortunately, i lost my E815 WITH the transflash card in it :( but i do have a replacement warrenty and started working :)

gr33nman on May 19, 2006 1:11 AM

Gruvi and microSD cards are small and easy to lose. Plus, if you have to unwrap your sansa from the protective silicone wrapper every time you want to 'switch albums' it would be a pain. Who wants the headache? Just give me a 4 GB microSD (when they become cheap and available) and I'll fill it myself, thank you. I'm much less likely to lose something that small if it sits semi-permanently in the sansa, changing it only often enough to upgrade to something bigger. To me it's more like an upgrade than something I'm likely to switch out on random occasions from an also small sd adapter card.

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