No More Dell DJ Jukebox

Dell

By: Grahm Skee on February 5, 2006 8:47 PM

Dell has officially discontinued its hard drive based line of MP3 players, but will still continue to sell the flash based DJ Ditty. The reason for Dell’s decision is due to the pressure from the market, but more specifically it is the fact that they failed to offer something innovative to distinguish themselves from the rest of the market. The Dell DJ Jukebox was a decent player; they just failed to compete as far as features and price.

Two things about the DJ Jukebox I really enjoyed was the dedicated volume buttons and the tactile controls. These features were a product of their own consumer research, but that was as far as they went. After that, the Jukebox was neglected and research was ceased.

Dell could have produced something great, if they had actually progressed the DJ Jukebox with the needs and demands of the rapidly changing market. They have a captive PC buyer audience and the money to continue the innovation of their hard drive based line of MP3 players.

[Statesman] thanks Davin

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