Design is Most Important to Korean Consumers
A survey done by DCInside, queried 800 Korean web users about what are the most important factors in choosing an MP3 player. Around 28% of them said that the design of the player was the most important factor, in which they mentioned that they would buy a new player if it was more fashionable than the one they already owned.
The others voiced their top factors in these percentages: 22% stated that sound quality was their top deciding factor,16% replied price, 14% memory capacity, 9%. brand, 5% Add-on features, 3% size and finally 3% stated that a convenient user interface was their top factory in deciding what MP3 player to buy.
Comments
Sibyl on October 9, 2005 11:20 AM
Nice. The bit on sound quality isn't too surprising, though, considering the MP3 players in Korea are supposed to have the best sound (hence iAudio, iRiver). They are then (supposedly) followed by Japan (eg. Sony), then possibly Taiwan (though I wouldn't count on any of the obscure brands - the last Electronic Applications convention I went to in Taipei was overfilled with all sorts of mediocre players).
It's strange, though, that with the slim majority opting for style over other factors, we haven't seen a stylistic rival emerge in Korea, on the level of Apple or Sony. Or maybe this is just because I live in North America, where the market is flooded with those little rectangular boxes that have scroll wheels on the front and come with status-symbol earphones... hmm.
и on August 29, 2007 7:50 PM
Cool site. Thanks!!!